Al Bait Guests
Pilgrims conversing in the courtyard of Masjid al-Haram

The Al Bait on
Nusuk Story

Over 40 years of Hajj

  1. 1982

    1982

    Two pilgrims talking in a mosque courtyard

    The trial National Establishment for Mutawwifs of South Asian Countries is created — the origin of Al Bait.

  2. 1983

    1983

    A pilgrim waving among a crowd

    The Establishment for Mutawwifs of South Asian Pilgrims is formally established by ministerial decree (No. 377).

  3. 2022

    2022

    Women receiving hospitality services during Hajj

    Al Bait Guests brand established as a joint-stock company and independent legal entity.

  4. 2023

    2023

    Officials gathered around a Kaaba model at the Hajj exhibition

    • Official public launch at the 2nd Hajj and Umrah Services Conference and Exhibition (Jeddah Superdome, 9–12 Jan), under the patronage of Minister Dr. Tawfiq Al-Rabiah.

    • In its first year on Nusuk Hajj, Al-Bait served ~12,500 guests, captured 35% of the direct Hajj market, and was recognized by the ministry for top service.

    • Awarded “Best Religious Tourism & Hospitality Services in Saudi Arabia” by International Business Magazine.

    • Strategic partnership with Jabal Omar Hilton Hotels to deliver world-class hospitality to international pilgrims through Nusuk for Hajj 2024.

  5. 2024

    2024

    A guide holding a sign in front of a group

    • Distributed Nusuk identification cards to every arriving pilgrim, in collaboration with the Ministry.

    • Launched “Hala” cultural enrichment programme — trips to Makkah, Jeddah, Taif, Madinah and AlUla.

    • Launched the Rafiq app for direct Hajj pilgrims.

  6. 2026

    2026

    Two men reviewing a tablet together

    Ministry's top-tier rating in the Direct Hajj evaluation — not the first season at that level.

Meet the Al Bait
Guests Team

Osama Abulola
CEO
Portrait of Osama Abulola, CEO
Omar Akbar
Head of Direct Hajj
Portrait of Omar Akbar, Head of Direct Hajj
Dr Muhammad Abed
Head of Operations
Portrait of Dr Muhammad Abed, Head of Operations
Abdel Rehman Helbawi
Head of Pilgrims Experience
Portrait of Abdel Rehman Helbawi, Head of Pilgrims Experience
Mohammed Naeem
Head of Partnerships
Portrait of Mohammed Naeem, Head of Partnerships

Guided by Faith.
Driven by Purpose.

Two pilgrims smiling together during their journey
Our Mission
Our mission is to serve the Guests of Allah with excellence, sincerity and care, making their Hajj journey seamless, meaningful and spiritually enriching. We take care of the practical details while providing the guidance and support pilgrims need to focus on what truly matters: their worship, their connection with Allah and the transformative experience of Hajj.

Awards & Achievements

The Gold Standard Award from the Ministry of Hajj and Umrah